A leading Wisconsin higher education institution acts resolutely on the promising results of a feasibility study
McDonald Schaefer was engaged by the leadership of Wisconsin Lutheran College to conduct a campaign feasibility study. Over a four-month period, fifty-two alumni, parents, and current and past board members were visited and interviewed. As a result of this study, the College resolved to move immediately into planning for a comprehensive capital campaign that will address needs for facilities, endowment, programs and faculty development. The results of the study proved very helpful for the College, especially in terms of how those who were interviewed felt listened to and embraced. The study itself actively cultivated prospective donors in new and authentic ways.