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From the Key Perspectives Blog

MS-teamcover — Matchmaking 101: Matching donors to the right projects
By Julie Cotter, Consultant

Early on in my career, a…
January 17, 2020/by Brittni Lindert

MPL Rotating Banner — What’s In a Name? How Naming and Recognition Can Inspire Support for Your Capital Campaign
By James Hamilton, Consultant

Will your donors make a…
November 18, 2019/by Brittni Lindert

McDonald-Schaefer-Animation-Screenshot-20sec-1200×624 — How We Add Value
April 17, 2019/by admini

Food Pantry — You are ready to build. Are you ready to raise money?
By Teresa Midthun, Senior Consultant

Recently, a community…
April 12, 2019/by Brittni Lindert

MS-article-sports — Some thoughts on inspiring meaningful giving…
January 17, 2019/by admini

MS-humanservices — I thought “all publicity was good publicity!”… Not necessarily
September 19, 2018/by admini

MS-soccerplayer — An Unlikely Success – Lead Gifts Inspire
When an all-volunteer group told us they wanted to build a new $10 million YMCA in a community of just 7,500 people, we knew we had our work cut out for us.
July 16, 2018/by admini

MS-article-conservation — Is it possible to test the wrong amount in your feasibility study?
When a small group of conservation advocates told us they wanted to build a special exploration center, we thought: so far, so good. When they told us it would cost $68 million, our eyes grew wide and we privately gasped.
May 23, 2018/by admini

MS-healthcare — We Could Count our Lead Gift Prospects on One Hand!
It is a scary truth that most significant fundraising efforts depend on at least a few larger or major gifts in order to reach their goal. This is often the element that scares fundraisers the most – will they have enough major donors to make a multi-million-dollar fundraising effort possible?
May 23, 2018/by admini

MS-sky — Are you sure you want to hear if your campaign will succeed?
When a small conservation and environmental education organization asked us to help them raise $5 million for a new education center, we asked them if they had considered a feasibility study.
May 23, 2018/by admini

MS-childlike-faith — How a State Governor helped us build our Campaign Cabinet from the top down
We were once called in to direct an urgent capital campaign by a faith-based organization whose roof was failing. Rainwater was pouring in, causing serious and expensive cosmetic and structural damage. They needed $6 million. Time was of the essence.
May 22, 2018/by admini

White Papers

Ten Costly Mistakes that could sink your capital campaign

A brief white paper on preparing for a capital campaign.

$5 million in 18 months

A Case Study of the campaign for a new Sauk Prairie Memorial Hospital.

$2.4 million white paper

A Case Study of the campaign to Renovate and Expand the Stoughton Hospital Emergency Department

With offices in Milwaukee and Madison, we provide services for capital campaigns, general fundraising and capacity building to help our nonprofit partners raise the funds they need to better fulfill their missions.