From annual fund to capital campaign, the College applies best practices to achieve its fundraising goals

When McDonald Schaefer began its work with Silver Lake’s development program, it was clear that an understaffed, inexperienced team would benefit from the discipline of tried and true tactics to win the support of the college’s alumni and community. The findings of a program assessment guided an annual plan and, within a year, progress toward major gift acquisition for capital goals was underway. The first campaign initiative, a $5 million student residence hall, has already been successfully completed.