Staging an annual event to measurably increase awareness, community leadership and corporate sponsorship

Leading the fight against the deadly consequences of diabetes and fighting those affected by diabetes, the American Diabetes Association (ADA) is the nation’s largest advocate for those impacted by the disease. In 2012, McDonald Schaefer partnered with the Wisconsin ADA to put on an annual signature event that would measurably impact attendance and community support, and pave the way for future corporate sponsorship opportunities. Short critical staff members just months before the gala, McDonald Schaefer worked with ADA to deliver a tremendous event that resulted in a significant boost in corporate sponsorship, increased community leader support and heightened awareness of the ADA mission throughout the region.